Last month the Thunderbirds flew out to Anaheim California to participate in our first Natural Food Expo. What better place to shock the industry with our national debut than the largest, most epic, and most famous of all expos… Expo West. This year Expo West hosted over 58,000 industry members and over 3,000 exhibits showcasing products exclusive to natural and specialty foods, organic, supplements, health and beauty, natural living and pet products.
Our cohesive team included the usual Thunderbirds with the addition of Colorado ambassador Drew Hill (young warrior). We were all connected and focused on one mission… spread the word of Thunderbird Energetica, have the cutest booth, and win at the expo.
Our booth was designed by dream(y) team Jed and Amy McRogers. They insisted on having a red carpet because of all the celebrities that would be inevitably stopping by. They did come, and they got energetic. Somehow the carpet reminded me of Super Man. Not sure why… but it made all of us feel mighty.
Our booth was located behind Ziggy Marley's new coffee company. This ensured that we had 3 long days of reggae music blasting into our booth to get us hyped.
One of my favorite banners that we made clearly showed every single ingredient that belongs in Thunderbird bars. It was very simple, yet powerful. It seemed to really catch peoples attention because most food companies don't voluntarily highlight their ingredients. This is just one of the things that really helped us stand out.
The reaction to our bars was amazing! So many people were thrilled to see what we were making and even more thrilled that it tasted so epic! We won 2 different top product awards at the expo and received some great press from national magazines. We were crowned a post-expo top 15 vegan pick and a pre-expo top 5 raw product selection!
Thanks to Thunderbird's Composting R&D department (Gergo and Emily), we built an amazing display that showed our wrappers breaking down. It was incredible to show the wrapper over a 6 week period and to visually see it convert into worm feast! Tons of the mega corporations were stopping by and showing interest in using such majestic packaging material in the future!
Thunderbird = raw energy, pure ingredients, epic taste!
We stuck Thunderbird stickers on the backs of every ones name badge. No matter if they were the CEO of Kind Bar, CMO of Power Bar, or R&D of Balance Bar. This ensured the highest level of clearance into our domain and privilege to be on the red carpet.